2018 SCA Coffee Report

The Specialty Coffee association has released their 2018 coffee report, showing the latest trends in how Americans like to drink their coffee.

Most coffee shop business falls between the hours of 8 AM and 3 PM, with lattes and drip coffee being the most popular morning drinks, and iced or blended coffee drinks being the most popular in the afternoon.

Overall, our favorite way to drink coffee is in a latte, a preference that we also share with Australia, Canada, Japan, and the United Kingdom. Second place goes to drip coffee, with a Mocha in third.
So, if you are one of those who prefers milk or cream in your coffee, you can take comfort in knowing that you are not alone, not even a little bit. A Latte, measured by volume, contains much more milk than it does coffee.

So, what about you? How do you prefer your coffee? Do you like something different in the afternoon than in the morning?